Texas Firm Plans $46M Health Care Complex in Rogers

by Lance Turner Tuesday, Jul. 18, 2023 2:46 pm 2 min read

A real estate development firm on Tuesday announced plans to build a 115,000-SF, three-building health care campus in Rogers, part of an effort to expand health care services in fast-growing northwest Arkansas.

Texas-based Prime Healthcare Properties said it had purchased 9 acres at the Promenade Boulevard and Oak Street intersection. The company said the first phase of construction will start by the end of the year and be completed by the third quarter of 2024.

Real estate records show a company affiliated with Prime Healthcare purchased the property for $6.1 million in April. In a news release, Prime put the value of the total project at $46 million.

"This project will deliver Class-A medical office space to Rogers, aligning with the region’s strategic initiative to add health care services and make Northwest Arkansas a healthcare destination," Mark Samples, founder and president of Prime Healthcare Properties, said in the news release.

The project would be Prime Healthcare's first in northwest Arkansas. It lists one other Arkansas project on its website: the Central Arkansas Surgical Center in Russellville. The company is based in the Dallas-Fort Worth area and has an office in Huntsville, Alabama.

The first phase consists of a single-story, 15,000-SF building and a two-story 28,000-SF building. Phase two will be a three-story 72,000-SF building, the company said.

According to a news release, Kelley Commercial Partners of Little Rock will lease the buildings. The project architect is Grace Hebert Curtis Architects of Baton Rouge, the civil engineer is Crafton Tull & Associates Inc. of Rogers, and the general contractor is C.R. Crawford Construction LLC of Fayetteville.

The project would be one of several multimillion-dollar efforts to expand the region's health care amenities amid robust economic and population growth.

A 2019 study by the Northwest Arkansas Council found that the area loses nearly $1 billion per year as residents seek medical care elsewhere. The report said northwest Arkansas needed to create 200 residency programs and add 6,000 jobs in the health care sector.

Since then, major hospital groups have announced expansions, and Walmart heir Alice Walton has launched two major health care initiativies: The 154,000-SF Alice Walton School of Medicine and the 75,000-SF Whole Health Institute, a nonprofit holistic health center.