The TCU Neeley School of Business seamlessly blends forward-thinking, "Google-esque" elements with a conservative business philosophy, striking a balance between contemporary and traditional aesthetics. The design, a collaboration with CannonDesign, replaces Rogers Hall and serves as a stylistic and physical bridge connecting the modern Smith Building with the traditional architecture of the TCU campus. The facility includes a "Bloomberg room," separate recruitment facilities for graduate and undergraduate students, a cafe, banquet rooms, a 250-seat auditorium, entrepreneurship centers, behavior and sales labs, and a collaborative zone for faculty and students. A workplace strategist ensured the implementation of best practices in workplace environment strategies and planning utilization during the early planning stages. This project was done in association with CannonDesign.